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About Cascade Skating

Founded with a love for the sport, Cascade Skating has grown into a trusted hub for the local skating community. Our rich history of nurturing talent and fostering a love for skating spans years of experience, and we are proud to offer programs in figure skating, speed skating, and recreational skating. Every session at Cascade Skating is designed to be challenging, fun, and engaging, ensuring that every skater can grow, learn, and enjoy the sport to its fullest.

The Problem

Cascade Skating, a popular local skating rink, struggled to maintain a consistent and effective marketing strategy. Their challenges stemmed from disorganized marketing assets, which made it difficult to produce cohesive campaigns that aligned with their brand identity. Additionally, their social media management had fallen behind, with irregular posting schedules, a lack of engaging content, and minimal interaction with their audience. The company also faced significant hurdles in content creation, as they lacked the resources and expertise to produce high-quality visuals, videos, and written material that resonated with their target demographic. These issues collectively hindered their ability to attract new customers, retain existing patrons, and position themselves as a go-to destination for skating enthusiasts. If not addressed, these gaps risked impacting their revenue and overall brand reputation.

The Solution

The 95 Agency stepped in to address Cascade Skating’s marketing challenges by providing comprehensive solutions tailored to their specific needs. To tackle the issue of disorganized marketing assets, the agency developed a centralized digital asset management system, ensuring all branding materials, graphics, and promotional content were easily accessible and well-organized. For social media management, they implemented a consistent posting schedule, crafted engaging posts, and leveraged advanced analytics to monitor performance and optimize campaigns.

The agency also took charge of content creation, producing high-quality visuals, promotional videos, and compelling copy that aligned with Cascade Skating’s brand identity. They introduced fresh, innovative ideas to attract the target audience, such as influencer partnerships, themed event promotions, and interactive online campaigns. Additionally, The 95 Agency provided training to Cascade Skating’s internal team, equipping them with the tools and knowledge to maintain momentum.

These efforts revitalized Cascade Skating’s marketing strategy, boosted their online presence, and improved customer engagement, ultimately driving increased foot traffic and solidifying their reputation as a premier destination for skating enthusiasts.

The Relationship & Services Provided

The 95 Agency served as the full service marketing, branding and content agency for Cascade Skating was provided with the following: .

  • Brand Management & Strategy

  • Digital Marketing & Ad Campaigns

  • Creative & Art Direction

  • Copywriting & Messaging

  • Meta Ads (Facebook/Instagram)

  • Social Media Management

  • Professional Photography & Videography

  • Graphic Design

  • Email Marketing

Additional services offered:

  • Brand Partnerships & Collaborations

  • Influencer Management & Procurement

  • Content Management & Planning

The 95 Agency were responsible for:

  • Provided strategic consulting across brand, product, and business development

  • Designed and developed the brand’s custom e-commerce website from scratch

  • Built the brand identity from the ground up, including visual language, tone of voice, and content direction

  • Produced high-impact digital assets for social, web, and email marketing

  • Directed and executed full-scale photo and video productions, capturing the brand’s energy and community

  • Developed and managed influencer partnerships to drive local engagement and awareness

  • Engineered a content marketing strategy that increased online engagement and drove foot traffic

  • Created and deployed a multi-platform ad strategy leveraging Meta (Facebook/Instagram) to boost visibility and conversions

  • Served as an extension of the internal team, owning brand decisions and creative direction end-to-end

Graphic Design

Disney x Marvel Event Recap

Social Media Content

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How we can help?

Tap to chat with our support